B&Q

April Fools' Day is a time for brands to push boundaries regarding their marketing - an opportunity to create campaigns that give off personality.

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I took the lead in creating a small advertising campaign to advertise a new interesting product for B&Q. 'Wee&Q it' - A new all-purpose organic compost fertiliser. Provides the optimum structure for the roots to grow strong. Contains 100% human urine.

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Apologies for leading anyone up the garden path.